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Agency maze vs CupEspresso afternoon
Agencies still win for brand strategy. CupEspresso wins for campaign merch cycle time — Brand Kit–locked designs, mockups, approvals, and print packs in one studio.
| Step | Typical agency | CupEspresso |
|---|---|---|
| Kickoff | Retainer + creative brief | Brand Kit + campaign brief |
| Design rounds | Days to weeks in email | Minutes with Brand Kit constraints |
| Stakeholder review | PDF carousel in Slack | Share gallery — no accounts |
| Print prep | Manual files, zone risk | Catalog templates + PDF packs |
| HR size collection | Spreadsheets | Gift portal links |
| Cost model | Agency hours + markups | Flat Free / Pro / Team plans |
Keep your agency for strategy. Use CupEspresso when the offsite needs merch this week.
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