Event merch fails when the brief is vague and the print zone is ignored. Start with who will wear or use the item, the single message they should remember, and the two brand colors that must dominate.
Generate for fixed catalog templates — mug, tee, bottle — so artwork fits real print zones. Review mockups with stakeholders via a share link before anyone opens Illustrator.
Name the campaign after the event (“Q3 Summit — Guest Tee”) so approvals stay attached to the right brief. Export a PDF pack only after approval. That sequence alone cuts most reprint disasters.
If you are comparing tools, look for Brand Kit constraints and catalog print zones — not just pretty generations.
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