Channels
- Product Hunt
Launch with demo video + proof strip metrics
- LinkedIn Ads
Target Marketing Managers, HR Ops, Event Managers
- SEO
2 blog posts/month — corporate swag, HR kits, conference merch
- Agency outreach
Team trial — 3 client Brand Kits free for 30 days
- Print partners
Co-marketing with Printful / Printify
Activation emails
- D0 — Welcome + onboarding link
- D2 — Brand Kit reminder
- D5 — First campaign nudge
- D10 — Pro upgrade (PDF export, no watermark)
Success metrics
Signup → Brand Kit → Campaign → Share → Upgrade (target 3–5% Free → Pro)